With Blizzard no longer attending E3 because of the success of their very own Blizzcon events, Activision Blizzard CEO Bobby Kotick still attended. Nintendo and Sony, among others, are some of the big names you'll see around E3. Tom Ivan from Edge was with Kotick when he mentioned the lack of price cuts announced.
I was disappointed not to see any sort of aggressive price cutting. Of all the things that the hardware companies need to be doing right now, it's recognising the difficulties of the economy and pricing their hardware appropriately.
Does the current worldwide economy have anything to do with Battle.net 2.0 being free? Whether it is or isn't it still begs the question, what will be the cost of Starcraft 2? Usually non-subscription games run for around $60, will we see prices drop to as low as $40? Give us your two cents on the forums.